For me, changes needed to be made, from the way I showed up as a business owner to the way I reached out to clients. In 2010, I decided a new look was in order and basically relaunched Imagine Coaching and Sherry Sexton. They both needed to reflect who I am(or better yet, how I’ve grown). In other words, the outside needed to match the inside. My desire was to work only with women entrepreneurs- so I do! I wanted my look to be edgy and bold, realizing that many business owners wanted the brutal honesty that I could offer and they could benefit by- so I changed it! Reaching clients through social media has proven to be a great vehicle for reaching out to let others get to know you- so I am learning, slowly! Strategically partnering with other business owners has proven to be a WIN-WIN- s0 I am continuing to pursue those relationships! People are cautious about how, where and with whom they spent their money- so I am inviting potential clients to coffee to see if we are a good fit! Please share any strategies you have found to be useful moving forward in 2010, as always THANKS for your input!
